Monthly Archives: June 2013

QF32 and the Golden Circle

In relation to the actions of the pilots and cabin crew, the final ATSB report provides excellent detail about most of WHAT happened.  The critical “HOW they happened” and even more important “WHY they happened” were not included in the report as the outcome was already known and the investigators believed that these analyses would […]

ATSB Final Report on QF32

The Australian Transport Safety Bureau (ATSB) has released the final report of its investigation into the QF32 flight of 4 November 2010. Taking 966 days to produce, the 305 page QF32 report is the largest investigation the ATSB has ever conducted using resources from over 10 organisations spanning at least seven countries.   The QF32 repairs […]

Stories of two great Australian Adventurers

Explorers and adventurers take enormous risks. At the time when these intrepid souls embarked on  their quests, most people considered that the cost of the risk outweighed the benefit of the discovery or record.   It’s only when the adventurists returned successful that the doomsayers and critics turned to supporters. What would our world be […]

Social Media kills the Golden Hour

Crisis, Social Media and Citizen Journalists There is a saying that if the media is reporting your story, and if there is a hole in the story, then someone else will fill that hole if you don’t.   And if someone else fills it, then they’ll own it, forever. Many crisis managers take advantage of […]

A350 – First (High) Flight

Update – 12 April 2013 In the spirit of under-promising and over-delivering, my recent article of the 4th June forecast the A350 to be airborne within a month. So it is EXCELLENT NEWS TODAY that Airbus confirmed that the A350 XWB first flight is planned for this Friday, 14th June. Conditions permitting, the A350 XWB […]