Tag Archives: Golden Hour

The Empirical Skeptic and Hacker

21 March, 2014 · by · in A380, Airbus, ATSB, Back Stories, Big Jets Book, Cabin Crew, Leadership, Management, Passengers, QF32 Story, Rolls-Royce, Teamwork, Technical, Technical Crew, Training · 8 Comments

Version 10 – July 2016 Viewers of  Air Crash Investigators program have asked me many questions including: Why didn’t we evacuate the A380 immediately after stopping on the runway in Singapore? What are my views about the Malaysian MH370 incident? My answers centre around how I gather, judge, store and use data. Empirical Skeptic I am […]

Social Media kills the Golden Hour

20 June, 2013 · by · in Back Stories, Leadership, Management, QF32 Story · 2 Comments

Crisis, Social Media and Citizen Journalists There is a saying that if the media is reporting your story, and if there is a hole in the story, then someone else will fill that hole if you don’t.   And if someone else fills it, then they’ll own it, forever. Many crisis managers take advantage of […]